{"id":2687,"date":"2018-05-31T14:30:39","date_gmt":"2018-05-31T14:30:39","guid":{"rendered":"http:\/\/www.pionirinew.pionirimedia.com\/?p=2687"},"modified":"2018-11-14T11:29:34","modified_gmt":"2018-11-14T11:29:34","slug":"engage-prag-2018","status":"publish","type":"post","link":"https:\/\/pioniri.com\/en\/engage-prag-2018\/","title":{"rendered":"Engage Prag 2018."},"content":{"rendered":"<p>Everything communicated at one of the major digital conferences in the world is what\u2019s in store for us until the next year. Sounds like a curse, but it\u2019s better than a low Klout score. This year\u2019s Engage Conference in Prague surprised me with ping-pong tables and rackets all around in the venue. Even the promoters were dressed as ping-pong players\u2026 Ping-pong at a digital conference? But when I come to think about it \u2013 every good conversation is ping-pong.<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-2708\" src=\"http:\/\/www.pionirinew.pionirimedia.com\/wp-content\/uploads\/2018\/06\/KARLIN-1024x576.jpg\" alt=\"\" width=\"850\" height=\"478\" \/><\/h4>\n<h3>Social Bakers<\/h3>\n<p>Socialbakers hosts are celebrating the 10th anniversary. Here are some of the hot topics I came across in the first contact with the \u201cEngage baker\u201d.<\/p>\n<p>Every few months, one of the social networks bakes a format that should be eaten. It may seem fast, but it\u2019s not fattening\u2026<\/p>\n<p>The speed at which people feed off social media formats is amazing.<\/p>\n<p>VR is something new\/old, has an audience, but not everyone can dine in expensive restaurants. It\u2019s just a question of time when visually appealing food will become a part of the buffet.<\/p>\n<p>Here\u2019s the recipe in a few words: Facebook means reach, Twitter is activity, and Instagram is all about user engagement.<\/p>\n<p>Can your brand make an authentic dish and avoid having people poisoned with your food, while having them trust you? If you serve what\u2019s currently going on, then there must be a really nice smell around your bakery.<\/p>\n<h3>The Science of Influence<\/h3>\n<p>Ben Donkor from \u201cWe Are Social\u201d persuaded me that everyone needs a data analyst.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"tl\" dir=\"ltr\">HIRE DATA ANALYSTS<br \/>HIRE DATA ANALYSTS<br \/>HIRE DATA ANALYSTS <br \/>HIRE DATA ANALYSTS<br \/>HIRE DATA ANALYSTS<br \/>HIRE DATA ANALYSTS<br \/>HIRE DATA ANALYSTS<br \/>HIRE DATA ANALYSTS <br \/>HIRE DATA ANALYSTS<br \/>HIRE DATA ANALYSTS <a href=\"https:\/\/twitter.com\/hashtag\/EngagePrague?src=hash&amp;ref_src=twsrc%5Etfw\">#EngagePrague<\/a> <a href=\"https:\/\/t.co\/ub7wci4KcN\">https:\/\/t.co\/ub7wci4KcN<\/a><\/p>\n<p>&mdash; Ben Donkor \u26a1\ufe0f (@FR314) <a href=\"https:\/\/twitter.com\/FR314\/status\/997513082279813120?ref_src=twsrc%5Etfw\">May 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And he\u2019s not an ordinary analyst, but someone who actually said something important from the clutter of words and numbers on his slides. When there\u2019s a map of places like passive fans, active fans, advocates, evangelists, brand ambassadors in your head. On the other side there\u2019s low impact, micro-influencers, influencers, thought leaders, talents. That\u2019s something to start with. Finally, there\u2019s relevance and matching certain topics and audience, as well as matching the influencer with brand image and values. I know it sounds complicated when you read it like this, but that\u2019s the point and the equation of the science of influence that\u2019s actually working. This map can help you classify influencers and recognize their influence in relation to your brand.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I thought I would lose my mind if I heard the term \u2018influencer\u2019 again at <a href=\"https:\/\/twitter.com\/hashtag\/EngagePrague?src=hash&amp;ref_src=twsrc%5Etfw\">#EngagePrague<\/a> but turns out I just needed a self proclaimed \u2018nerd\u2019 to break it down again for me. \ud83d\udc4f\ud83c\udffb\ud83d\udc4f\ud83c\udffb\ud83d\udc4f\ud83c\udffb <a href=\"https:\/\/twitter.com\/FR314?ref_src=twsrc%5Etfw\">@FR314<\/a> \ud83d\udc4a\ud83c\udffb <a href=\"https:\/\/t.co\/6TT472MxJP\">pic.twitter.com\/6TT472MxJP<\/a><\/p>\n<p>&mdash; Marie Claire \ud83d\udc4b\ud83c\udffb (@missmariesaid) <a href=\"https:\/\/twitter.com\/missmariesaid\/status\/997494394071732225?ref_src=twsrc%5Etfw\">May 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>But that\u2019s not all. The future of influence science is not just about the influential people. There are influential fictional characters too. Follow @shudu.gram. Influencers are OIL used to grease your digital strategy, as said by Marcus John Henry Brown.<\/p>\n<h4><a href=\"http:\/\/www.pionirinew.pionirimedia.com\/wp-content\/uploads\/2018\/05\/IMG-6049-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2699\" src=\"http:\/\/www.pionirinew.pionirimedia.com\/wp-content\/uploads\/2018\/05\/IMG-6049-1.jpg\" alt=\"\" width=\"850\" height=\"478\" \/><\/a><\/h4>\n<h3>Random Thoughts on Engage<\/h3>\n<ul>\n<li>Social networks are not channels anymore, they are behaviour. After social internet, internet has been reduced to such a small area called social networks.<\/li>\n<li>Content is digital currency between a brand and the audience.<\/li>\n<li>Each social network has its strength. It\u2019s important to know if you need activity, reach or engagement.<\/li>\n<li>Every 3 to 6 months, a new format emerges on social networks and we start to use it.<\/li>\n<li>Almost 20 years ago, Bill Gates said content is king.<\/li>\n<li>Figuring out what\u2019s working is equally important as figuring out what\u2019s not working.<\/li>\n<li>What\u2019s the difference between Facebook and YouTube? A huge SHARE button.<\/li>\n<li>Growth comes from persistence, not virality.<\/li>\n<li>Take portrait videos for mobile.<\/li>\n<li>You don\u2019t need millions to cooperate with famous people. Everything can be done organically through conversion.<\/li>\n<li>The future of influence is in the influence that can be trusted, because influence can be a monster.<\/li>\n<\/ul>\n<h3>And What do Participants Have to Say about the Conference?<\/h3>\n<p>To avoid extensive writing about who said what, I want to briefly write down the names of people you should see in your news feed at least once a day.<\/p>\n<ol>\n<li>Ben Donkor, We Are Social<\/li>\n<li>Dan Markham, What\u2019s Inside<\/li>\n<li>Jan Rezab, Socialbakers<\/li>\n<li>Marcus Brown calls himself a visionary and he had a presentation from future<\/li>\n<li>Sarah Boyd, Simply\/Nylon<\/li>\n<\/ol>\n<p>Don&#8217;t be hollow, remember and follow.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Living my best life in Prague \u2728\ud83c\udde8\ud83c\uddff\u2728 <a href=\"https:\/\/t.co\/QPkLNLdINh\">pic.twitter.com\/QPkLNLdINh<\/a><\/p>\n<p>&mdash; Ben Donkor \u26a1\ufe0f (@FR314) <a href=\"https:\/\/twitter.com\/FR314\/status\/997894982022377477?ref_src=twsrc%5Etfw\">May 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">As I look up at this stage I think, \u201cwoah&#8230; how did I get here?\u201d How do I get the honor to speak on some of the worlds largest stages to the best and brightest minds in marketing? <\/p>\n<p>The answer, passionately, deliberately, &amp; fearlessly following my dream.<\/p>\n<p>Humbled! <a href=\"https:\/\/twitter.com\/hashtag\/engageprague?src=hash&amp;ref_src=twsrc%5Etfw\">#engageprague<\/a> <a href=\"https:\/\/t.co\/lJx1VA5fJq\">pic.twitter.com\/lJx1VA5fJq<\/a><\/p>\n<p>&mdash; Rebekah Radice (@RebekahRadice) <a href=\"https:\/\/twitter.com\/RebekahRadice\/status\/997437128291356672?ref_src=twsrc%5Etfw\">May 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Here we go again with the best social media conference in the world: <a href=\"https:\/\/twitter.com\/socialbakers?ref_src=twsrc%5Etfw\">@socialbakers<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/EngagePrague?src=hash&amp;ref_src=twsrc%5Etfw\">#EngagePrague<\/a> 2018 <a href=\"https:\/\/t.co\/U0vTgogFDq\">pic.twitter.com\/U0vTgogFDq<\/a><\/p>\n<p>&mdash; Boris MERCIER (@borismercier) <a href=\"https:\/\/twitter.com\/borismercier\/status\/997375417047797760?ref_src=twsrc%5Etfw\">May 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Back in my studio after a week in Prague. <a href=\"https:\/\/twitter.com\/hashtag\/EngagePrague?src=hash&amp;ref_src=twsrc%5Etfw\">#EngagePrague<\/a> was an incredible experience. I have a bunch of new friends. Many thanks to all involved. <a href=\"https:\/\/t.co\/MwwhhPfsLg\">pic.twitter.com\/MwwhhPfsLg<\/a><\/p>\n<p>&mdash; Marcus John Henry Brown (@MarcusJHBrown) <a href=\"https:\/\/twitter.com\/MarcusJHBrown\/status\/998811504324546560?ref_src=twsrc%5Etfw\">May 22, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The last impression. I met a girl from Socialbakers, the event organizer. She says she\u2019s in charge of the Balkans. She\u2019s wondering why people in the Balkans are not using \u201cSocialbakers\u201d more? I didn\u2019t have an answer. Of course, I asked if she knew how many people from Serbia registered for the conference. One, she says. OK.<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = 'https:\/\/connect.facebook.net\/de_DE\/sdk.js#xfbml=1&version=v3.2';  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/socialbakers\/videos\/10156498782054744\/\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/socialbakers\/videos\/10156498782054744\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/socialbakers\/videos\/10156498782054744\/\">Socialbakers #EngagePrague 2018 Wrap Up Video<\/a><\/p>\n<p>Dive into an incredible world of Socialbakers #EngagePrague, the best social media event of the year!\ud83d\udcf2 https:\/\/www.engageprague.com<\/p>\n<p>Gepostet von <a href=\"https:\/\/www.facebook.com\/socialbakers\/\">Socialbakers<\/a> am Freitag, 1. Juni 2018<\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everything communicated at one of the major digital conferences in the world is what\u2019s in store for us until the next year. Sounds like a curse, but it\u2019s better than a low Klout score. This year\u2019s Engage Conference in Prague surprised me with ping-pong tables and rackets all around in the venue. Even the promoters [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[347,108,346],"_links":{"self":[{"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/posts\/2687"}],"collection":[{"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/comments?post=2687"}],"version-history":[{"count":0,"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/posts\/2687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pioniri.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/media?parent=2687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/categories?post=2687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pioniri.com\/en\/wp-json\/wp\/v2\/tags?post=2687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}