Guarana

Guarana No Sleep Stickers

02.05.2017



Challenge

To add more distractions to sleepless nights of Guarana fans. To wake up the fans with Viber stickers and animate the favourite owl (now a bit grumpy) through communication on other social media channels.

Solution

We created a Viber sticker pack starring the owl, with 22 different positions and moods. At the same time, we launched a content campaign on Facebook and Instagram, a video campaign on YouTube and Facebook, an outdoor campaign as a reminder for stickers
and a microsite for Social Media activation “NE SPAVAM po navici u stiker majici” (NO SLEEP! Stick it out, Win a T-shirt” – where we dressed 200 of the most creative fans in the limited edition Viber sticker t-shirts.

Results

Within a month, 2,900,000 stickers were exchanged in private messages. The sticker pack was downloaded 290,000 times, with 2361 activation participants. A total of 1858 people registered for the activation. The number of site visits increased to 25,550, with 24,3% of returning users. YouTube video had 106,000 views.

Guarana viber stikeri from Pioniri Communications