This year’s Somo Borac to Pioniri for Guarana

On Weekend Media Festival 2017 Once again, Pioniri won Somo Borac for the case entitled Bolje visiti na Guarani nego na grani (Hang on to Guarana, Leave out the Drama). By a large majority, the 28 members of the regional jury decided the entry for social media presence of Guarana brand deserved the first prize in Somo Social category.

Among the dozens of enrolled social media accounts, the Facebook page of Guarana – a well-known energy drink, was selected as the best in region. Somo Borac, renowned as the most important digital award, gave prizes to the best digital works in the region as a part of Weekend Media Festival for the fifth time in a row.

With good content, excellent community management and social media advertising that closely followed communication during our work on the Knjaz Miloš company brand in the past year, the Pioniri team achieved remarkable results, both in relation to engagement and other communication parameters, as well as sales.

See more details about what we did and how we brought the Owl closer to the target group in the video work Bolje visiti na Guarani nego na grani (Hang on to Guarana, Leave out the Drama).